With Adility publishers can distribute digital content, digital prepaid products and promotions from brands, retailers and local merchants. Publishers can embed these products and offers into their mobile or web application while directly transacting with the consumer and keeping them in their application throughout the process.
To enable a publisher to match the right offer content with a consumer, Adility provides rich query capabilities. Publishers can access the Adility Cloud in real time and query by location, category, demographics and many other attributes to refine the results based on a consumer’s profile and location.
- Source digital products (tickets, prepaid products & gift cards)
- Prepaid offers, coupons, discounted and full priced items
- Embed into any app on any platform
- Access to top ties brands and retailers
- Fill access capacity where your ad networks fail
- Build relationships with brands and retailers
- LinkedIn for commerce
As companies like Groupon and LivingSocial grabbed more and more market share in the emerging offer space, AOL was looking to expand to provide local offers to consumers as a new advertising complement.